Such communities are invaluable, providing artists with a stable foundation that shields them from the unpredictable fluctuations of any market. The reality of the current Web3 ecosystem is that traditional NFT promotional and marketing techniques no longer work in a bear market, and that means artists have to be more creative and innovative with how they promote their work and engage collectors. This could involve creating alternative and recurring revenue streams using a variety of tools including free claims, paid mints, memberships, incorporation of physical items and IRL experiences.