Sony Gets Anime Streaming Service Crunchyroll For A Hefty Amount
Sony has had its eye on anime streaming service Crunchyroll for a long time, and was set to spend an entire load of cash to get the service. Now, it’s official, and Crunchyroll is a Sony brand, obtained from WarnerMedia for the rate of $1.175 billion.Sony is no stranger
to anime. The real purchase of Crunchyroll went through Funimation Global Group, LLC, which the main news release for the sale refers to as” a joint venture in between Sony images Entertainment Inc. and Sony Music Home Entertainment(Japan) Inc’s subsidiary, Aniplex.”Funimation, established in 1994, is one of the longest-standing names in anime in Western territories. Aniplex came together a year later on, and has actually been producing anime and music, along with publishing video games, since.
“The Crunchyroll group has actually done an amazing job of not only growing the Crunchyroll brand name but also developing an enthusiastic neighborhood of anime fans. Crunchyroll’s success is a direct result of the company’s culture and dedication to their fans,” said WarnerMedia’s Chief Earnings Officer, Tony Goncalves, in an official statement.
“Through Funimation and our fantastic partners at Aniplex and Sony Music Entertainment Japan, we have a deep understanding of this international artform and are well-positioned to deliver impressive material to audiences around the globe,” said Sony Pictures Home entertainment Chairman and CEO Tony Vinciquerra. “Together with Crunchyroll, we will develop the finest possible experience for fans and greater opportunity for developers, manufacturers and publishers in Japan and somewhere else. Funimation has been doing this for over 25 years and we look forward to continuing to utilize the power of imagination and innovation to prosper in this rapidly growing segment of home entertainment.”
Whether this is a win for anime fans, as Funimation states in its post remains to be seen. On the one hand, Sony and its subsidiary Funimation both have years of experience with running successful anime companies. AT&T owns WarnerMedia, which owned Crunchyroll prior to the sale. AT&T’s current decision to press WB’s entire slate of films to HBO Max for 2021 has actually raised the ire of actors, directors, and cinema corporations and highlighted the concern of how appropriate a telecom company is to running home entertainment brands.On the other hand, Funimation is among the biggest North American anime suppliers, and their acquisition of Crunchyroll further focuses their impact over North American access to anime. Funimation also has its own streaming service, and has not yet discussed what will take place to that service. It appears most likely that the two libraries and userbases will be folded together, with Funimation either turning Crunchyroll into its streaming brand name or dropping the Crunchyroll name to make it all Funimation all the time.As with any acquisition like this, the sale is pending regulatory approval, so the cash has yet to change hands, however this is appearing like a done deal. For some anime suggestions, check out our finest anime of 2019 list, some must-watch love anime, and 11 anime to look forward to in 2021. Published at Thu, 10 Dec 2020 01:43:00 +0000